Even as cities continue to open back up, curbside, pick up in-store (BOPIS), and alternative fulfillment solutions are far from getting kicked to the curb. In fact, retailers like Albertsons reported its fourth consecutive quarter of digital growth of over 200% in April, largely attributed to their delivery solutions, curbside pickup capabilities, and innovative apps.
bopis trends 2021
Over the last year, retailers have had their resiliency and supply chains tested in response to COVID. As online orders surged with stay-at-home mandates, companies struggled to meet demand with a decreased workforce and broken supply chain. Over a year later, as cities open back up, many retailers are wondering "what's next?"
There are several important aspects of having a successful buy online, pick up in-store (BOPIS) experience, starting with the obvious: how easy it is for a customer to make the purchase online - all the way through when they pick up the items in-store. Messing up even one small step in between could cause cart abandonment, the wrong item being selected, or customers arriving at the wrong pickup point, all resulting in frustrated customers.
If the rapid deployment of vaccines across the country is any indication, life will soon return to normal. This means that mall-based retail stores and other businesses are going to begin to open up and operate at full or near-full capacity.
Buy online pick up in-store (BOPIS) was an optional feature offered by retailers before the covid19 pandemic. Fast forward to 2021, BOPIS has basically become one of the most important retail services for survival.
While the competition between retail brands has always been fierce, the global pandemic has upped the ante. The stakes are higher than ever and retailers must learn to adapt or face bankruptcy as many have already done.
Online grocery shopping has become a key part of many of our daily lives due to COVID19. While this is good news for retailers, it comes with its unique challenges – faster shipping being the most prominent. It has become imperative for retailers to get customers their items very quickly.
COVID-19 is decimating entire industries, crippling businesses, and crushing any economic growth that many countries have managed to increase since the 2008 recession. A visit to the average city shows rows and rows of shops boarded up with many other businesses on the brink of bankruptcy. On the other had, some retail giants such as Walmart, Target, Amazon, and Kohl’s have actually managed to grown significantly in the wake of the pandemic.
In response to the COVID, consumers are doing most of their shopping online, and retail stores are deploying a series of delivery options that are designed to keep both retail workers and consumers safe. Retails that have learned and adapted to these changes quickly have benefitted from tremendous growth in the last year.