Even as cities continue to open back up, curbside, pick up in-store (BOPIS), and alternative fulfillment solutions are far from getting kicked to the curb. In fact, retailers like Albertsons reported its fourth consecutive quarter of digital growth of over 200% in April, largely attributed to their delivery solutions, curbside pickup capabilities, and innovative apps.
Over the last year, retailers have had their resiliency and supply chains tested in response to COVID. As online orders surged with stay-at-home mandates, companies struggled to meet demand with a decreased workforce and broken supply chain. Over a year later, as cities open back up, many retailers are wondering "what's next?"
There are several important aspects of having a successful buy online, pick up in-store (BOPIS) experience, starting with the obvious: how easy it is for a customer to make the purchase online - all the way through when they pick up the items in-store. Messing up even one small step in between could cause cart abandonment, the wrong item being selected, or customers arriving at the wrong pickup point, all resulting in frustrated customers.
With more retailers embracing eCommerce and the omnichannel experience, warehouse sizes are becoming more dynamic. There are massive warehouses like Walmart’s latest 630,000 square foot distribution center, and smaller modular warehouses called micro-fulfillment centers, built for the sole purpose of fulfilling in-store deliveries and curbside pickups.
In 2015, Target’s foray into the international market came to an abrupt end. Target Canada laid off 17,000 workers, closed hundreds of stores, and shut down its business operations in Canada.
In 2020, eCommerce sales grew a whopping 44%, but not all retailers saw equal revenue gains. The businesses that boomed were the ones that identified and adapted to the change with effective eCommerce and BOPIS strategies.
Wondering how they did it?
Whether you’re new to the space and trying to institute new processes and software or you’re an established business trying to pivot or optimize, we’ve got the tech, tools, and tactics you need. In this webinar, we discussed how to:
Over the last few months, the retail sector has grown in unprecedented ways. In response to COVID19 and changing lifestyle habits among consumers, many retail brands are recording a dramatic increase in online revenue.
Retail sales in the 3rd quarter of 2020 showed an estimated revenue of almost $1.5 trillion USD in the US alone. That’s a 12 percent increase from the 2nd quarter, and a 36 percent increase compared to the 3rd quarter of 2019. Interestingly, online retail sales from eCommerce platforms accounted for 14.3%, or about $200 billion USD, of the total retail sales.
COVID-19 is decimating entire industries, crippling businesses, and crushing any economic growth that many countries have managed to increase since the 2008 recession. A visit to the average city shows rows and rows of shops boarded up with many other businesses on the brink of bankruptcy. On the other had, some retail giants such as Walmart, Target, Amazon, and Kohl’s have actually managed to grown significantly in the wake of the pandemic.
In response to the COVID, consumers are doing most of their shopping online, and retail stores are deploying a series of delivery options that are designed to keep both retail workers and consumers safe. Retails that have learned and adapted to these changes quickly have benefitted from tremendous growth in the last year.