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supply chain (2)

Purchase Path Deep Dive: Office Depot

Purchase Path Deep Dive: Office Depot

There are several important aspects of having a successful buy online, pick up in-store (BOPIS) experience, starting with the obvious: how easy it is for a customer to make the purchase online - all the way through when they pick up the items in-store. Messing up even one small step in between could cause cart abandonment, the wrong item being selected, or customers arriving at the wrong pickup point, all resulting in frustrated customers. 

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